Legal metrology department to punish FBOs for selling of packaged drinking water above MRP

The Legal Metrology departments of various states have started taking action against the food business operators (FBOs) who are charging packaged drinking water more the denoted MRP (maximum retail price) and for other violations like labeling too. Central ministry has already sent notification regarding these issues to all the states.

Refer to Original Article

According to the officials of Legal Metrology Department, they have received many complaints through the FSSAI app from municipal food safety officers and they have initiated the process of taking strict action against such FBOs.

Many states like, Maharashtra, Gujarat and Rajasthan started cracking down on erring FBOs from last December. Gujarat state have also organized seminar for the FBOs to spread awareness on updated law.

Why People run Packaged Drinking Water Units without Proper Licenses ?

What are Licenses basically ?

Licenses are the kind of permissions given by governmental agencies to run an establishment. While giving this permission, the Government is supposed to see that the said establishment does not violate any condition by which the citizens or general public will suffer inconvenience or other issues.

So, speaking technically, the Licenses are for Good. But there is a fear in the businessmen’s mind about them. Over past so many years, Licenses have become a tool of harassment and of bribing as well. So businesses prefer a way not to go for the Licenses.

On the other hand, many of the businessmen have a tendency to not to pay duties, taxes , License fees etc. There are many such entrepreneurs like this who prefer to operate Mineral Water Plants without valid Licenses. Running an Insulated Jars Unit , or a Cold Jar or Camper Unit is an ideal example of that.

It is always dangerous , beware !

But running this way can be dangerous, as you can be caught anytime, and your unit can be sealed. See latest news here :-

Units Sealed at Madurai

4 Units Sealed at Ramnathpuram

And there will be many more news on this subject. Point is : It can be always risky to run business like this. Govt will catch hold of you anytime.

What should be done ?

You should know what are the Licenses required. Refer to page Documents , here you will find the most of the. Moreover refer to the All About ISI page to understand ISI in depth. Moreover , if you already have a Cold Jar unit running, kindly get that converted to an ISI unit. Refer to this special Article where you will find details. You can also avail our services for Inspection of your Plant. Or Can do it yourself by learning from the Home Study Course we have. We also conduct face to face Info Sessions. Kindly Check & attend the next one, check the Events Page



Its time for “Bus Neer” , the KSRTC own Packaged Drinking Water Plant !

KSRTC buses will soon get “Bus” Neer like Rail Neer

Inspired by the railways , KSRTC at Bengaluru is all set to come up with its own Brand to serve its passengers with clean, hygeininc water. Currently Ksrtc buys appx 15000 bottles daily. To save con the cost they will setup a plant and the water will be available allover KSRTC. The first plant will be near Bengaluru, and I’m sure the dynamism they show, they will come up with plants in Hubli , Bellary & Mangalore also !

Read More here

Do you want to know the setup cost for a Packaged Drinking Water Plant ? The Resources needed ? many such doubts will get cleared in Live Session at Bengaluru on 4th March 2017.Please register today & secure your seat. Prior to that , there is one session at Pune as well (25-2-17).

Check “Events” for details.



Subsidy for Mineral Water Project in India

What is Subsidy ?

Subsidy means you are given something at Subsidized prices. Specially less prices. The motive can be anything; but as far as Industry is concerned , it is offered to setup more units, to generate more employment ultimately. It is given to entrepreneurs.

What is the nature of subsidy ?

It can be cash subsidy , can be V. A. T. subsidy or depending upon the government’s schemes.

Is subsidy useful ?

Yes, subsidy is a useful thing for an entrepreneur if used properly. It reduces the burden on the entrepreneur’s head to a great extent. There are mainly 2 subsidy types. The Central Govt Subsidy & the State Govt Subsidy. Depending upon where you are, you can avail them. But to get the best of them, you should have a proper business plan prepared , and for that you need to know many things prior to setting up your plant. Please attend one of the Info Sessions where you can get LIVE clarification of your all the doubts in advance.

Expert’s advice:-

We interviewed an expert in this field , Mr Sargam Chhajed, a young and dynamic C.A. from Aurangabad , Maharashtra who guided our readers on this . Here is the audio recording for the same.



for Desktop Download, Right Click & press “Save the link as”

We are sure you will enjoy the audio & it will help you in this direction properly. We also have a detailed Home Study Training Course if you decide to setup your Packaged Drinking Water Plant Yourself. Please go through the content of the course for details.

Summary of the Audio:

  1. Subsidy is indirect benefit given by government for employment generation.
  2. There are different locations where the subsidy percentage varies.
  3. Two types of subsidies, Central Government Subsidy upto 15% of the Machinery Cost. The maximum subsidy value is Rs. 15 Lakhs.
  4. For example, if your plant cost is 75 Lakhs & 40 Lakh is the machinery value; the subsidy from Central Govt. will be 40 * 15% maximum :- appx 6 Lakhs. (Refer the Plant Cost Article to get different costs for plants)
  5. Almost every State Govt is also has subsidy schemes. Interest refund subsidies are given. These are location based. The subsidy is given form of V.A.T. or G.S.T.
  6. Subsidy is distributed in deferred way, in 10 years period. (Hence it is important for you to stay in business.)
  7. Before taking loan, the bank should be informed about your plan to avail subsidy.
  8. For Central Subsidy , only Nationalized Banks or Multistate Co-operative banks are approved , whereas for State subsidy, any bank is ok.
  9. At a time both subsidies can be claimed.
  10. Central Subsidy is given just on the Machinery , but State subsidy covers all expenses except working capital cost. So, it is important to compile all the costs before you setup your plant.
  11. There is ample fund available for both the schemes, so there is no problem to worry whether you will receive the money or not.
  12. The Schemes mentioned are : Central :- Credit Linked Capital Subsidy Scheme , State : Packaged Scheme of Incentives for Maharashtra State.
  13. For getting subsidy , the entrepreneur should get loan, but even if he is investing his own funds and gets only 10 % loan from Bank; still he can avail full benefit of the subsidy.
  14. Central Govt Subsidy sanction order takes appx 1 year from application.
  15. Mr Sargam Chhajed helps you getting all documents & getting you subsidy. Please contact him.

Our Suggestions:-

  1. Subsidy should not be your motivation; but you should not neglect that as well, after all it’s a fiscal benefit !
  2. To get subsidy, your Project should run properly. Hence you should carefully do all the steps from beginning. See if our Home study course can help you !
  3. After you plan everything , before final financial projections, get an expert who will just inspect everything & offers you an unbiased opinion on your project. You might be missing out something. Don’t leave your project underfunded or Overfunded. Precaution is better than cure. We too have a service called “Pre-Plant Survey” which enables you this.
  4. Preparation of the Project Report properly is a must + the presentation of that. Do follow these basics & the battle is yours !

You can ask your doubts in the comments box below, thanks in advance.

Review of Info Session dated 28 Jan 2017 on Packaged Drinking Water Plant

Info Session dated 28 Jan 2017 on Packaged Drinking Water Plant

(You can download the Photographs on the Session.)

On 28 Jan 2017 info Session regarding all aspects Before Starting Packaged Drinking Water Plant was once again conducted at MCCIA hall, Tilak Road Pune, Maharashtra.

1 imgThis time we inaugurated the training by Dr. Pradeep Awate  State Surveillance Officer  of Maharashtra state. He guided the attendees on how important water purification is & how seriously the government values PPP i.e. Public- Private Partnership. For this Mr. Soumitra & Dr. Awate discussed about Water ATM Module. You can read a case study of a village in Maharashtra running a Water ATM Project on PPP Basis.

Earlier, we also spoke to Dr Awate , where he also discussed about the Domestic , Urban & Rural Water Situation in India (more particular in Maharashtra) , and suggested some simple Water Filtration Techniques .Here is an audio recorded of the Session :-


Special Tanks to Kinza Team !

5 imgNext sessions were conducted as visual & participants were also trained rigorously through live activity. An addition was “Branding Session”. Later, the session was concluded by the hands of Mrs. Torane, owner of Kinza Aqua, a leading Packaged Drinking Water Brand in Maharashtra.

The Kinza team- Mother, Mrs. Torane, daughter Dr. Snehal & Father Mr. Torane , all guided the attendees with excellent Practical tips to run a plant & taking over an existing Plant. Dr Snehal shared her process of taking over an existing Mineral Water Plant in details, and how much hard work is needed to actually complete the entrepreneurial journey. She, being a U.S. Returned Doctor, did apply her scientific approach.

Are you taking Over an existing mineral water plant ?

If you too are looking to take over an existing plant, you can use our service for Pre Plant Inspection, where we do a detailed analysis of the old plant & handover you a report. Alternatively, in our New Version of the Home Study Training Course , we are going to offer you a special Video Training on  How to do a Pre Plant Inspection for an Old Plant, and also sharing the Blank Templates for preparing the reports.

Buy now, Price is going to increase !

All the existing customers of the Course will get this update (major update) Free of Cost. The Price for the Home Study Course will be more than the present one; but if you buy that now (a sensible decision) , you will get the update free of cost. The update will be mailed before the 2nd week of February 2017 (max). We recommend you buy the Certificate Version , as you can track your progress as well & can get a Certificate as well.

read more

CBI arrests RPF person at Pune Stn asking for bribe to sell Packaged Drinking Water

Finally some action !

A couple of months back we had written here that even inside the train , the vendors were not seling IRCTC Rail Neer , which they’re supposed to sell. We don’t know what action was taken on this regard, but there is an interesting news on an other front. An RPF cop was asking for bribe from a Packaged Drinking Water Plant Vendor at Pune Railway Station. CBI led a trap & caught this fellow red handed.

Detailed news can be read over here

Is Electrically Operated Vehicles the future transport system ?

Future Transport Kicks Off !
Future Transport System

It all started with a customer’s requirement first

One of our customers from Africa first posted this need of using (probably) a Battery operated vehicle for transportation of his Packaged drinking Water or Bottled Water. The main reasons why he was opting for this were :-

  1. The Fuel costs in his country were very high
  2. Electric operated vehicles will pollute the least , so he could grab some subsidy or taxation kind of benefits from his government.

We started digging deep here in India and found out from portals like the India Mart that , there were some players here . If you want to know a little more ,please refer to this article from wikipedia ,

But surely , it’s going to be a major step forward if you implement this for your Packaged Drinking Water Plant. As we know very well, that this industry is very cost sensitive , there are only two ways you can beat others :-

  1. Reducing Costs
  2. Increasing sales

Using Electric Vehicles will be surely a major cost cutting norm. The companies have already started branding campaigns for this. Look at this news :-



5 Ways you can adapt the de-monitization into a packaged drinking water business

Are you suffering due to demonitisation ?

As the rest of the industry , Packaged drinking water is no different. It is also suffering very badly.(we too suffered somewhat, frankly !) Recently , we paid a visit to some nearby Packaged Drinking Water Plants, many of them were running very much under capacity and some of them were literally closed operations. Reasons ?

Winter , December , a temporary setback. Let’s assume that these plants are closed due to the seasonal behavior of the business. But do people stop drinking pure water ? No. Then probably you need to rectify your marketing mix. You might be only focusing on  the “take away” market. But there are many other ways. Want to learn these quick ? Recently we conducted an Onlie Marketing Session for Offline businessmen & mentors for an agency which helps entrepreneurs to get Loans & mentor support at Pune. Just download a Free Training on how you can find out your exact niche & start selling online

Demonitization , is the second reason. Packaged Drinking Water or Mineral Water is sold majority in Cash.It is also consumed in cash by the User. There is a heavy drop due to unavailability of Cash in the market. Have people become frugal ? yes, temporarily. But they have not become No-Health-Conscious at all. What to do in such a case ?

Here are 5 Ways you can conquer this situation

Accept the Change, believe in change !

Nothing remains the same, so here is a change. And believe in that. With every new change, the old demolishes , but offers tremendous new set of opportunities. Believe in this , take it positively !Make Changes in your Offerings. Start accepting digital payments, paying digitally. Use Paytm or anything else. It’s very very easy. You will need to adapt yourself to the situation & also educate your team mates , customers , distributors , the delivery boys , the loaders , drivers etc. to go more & more Online. Activate your Debit cards , Internet Banking. Start giving-accepting cheque payments wherever possible; internet banking , wherever possible.

You can outsmart the old players very fast 

There may be established players in the market where you are selling. And traditionally , it is always difficult to beat them with the old , so called “proven” ways. But now, this can be your opportunity. Act above them, score over them, learn quickOnline Techniques to outsmart them. Who knows; you can be another Uber Story of Packaged Drinking Water ?

Being “White” is feeling more proud , right ?

As you know, the national anthem is going to be played in every cinema theatre now. There is a lot of gossip over this, but the intention of the govt. is very right behind that :- National pride to feel to be an Indian. Same feeling you will express when you change from the “Black” business into a “White” one. Every time. Now start accepting Digital Payments & feel proud.

Create an energetic atmosphere all round your organization !

The POS alias Point of Sale is the first point where you either escalate your business or drop down. The POS is usually a Grocery Shop , or a Railway Station Booth or it can be a Hospital. You will need to create an atmosphere here , to encourage these people to accept Payments through PaytM or any mobile wallet of their choice. There are many ways , but the willingness to do it is the most important thing. Spot the “Right” guys n gals in your company (who are optimistic, assertive, positive), hand pick them & inspire them further to inspire others. These are influencers. Let them spread all positive news around in your organization. Subscribe to a service called “Better India“. They also have whatsapp channel. Subscribe to that & encourage others too.

Run POS Campaigns 

You can create small teams with your Influencer who will educate your distributors , Shops , Point of Sale (POS) stations. Let them go creative in every way. Simple visits to shops , creative Road Shows , Competitions amongst them, almost every possible way will help them go digital.

Finally , accepting Digital is not just for a “Compulsion” ; but it is for YOU , for ME , fo ALL. Else, what’s nation ? It’s You + Me+ All ….right ?

Now, Raids for quality checks of Packaged Drinking Water Samples

Puduchery officials raid shops at Bus Stands 

Very recently, officials from the Puducherry Food Safely department raided shops on the new bus stand at Puducherry and randomly collected some samples. Here’s a news from the Hindu :-

The team, led by I. Dhanaraju, Food Safety Officer, raided 10 shops in the new bus stand and seized five bubble top water cans, 30 bottles of packaged drinking water, and 300 packets of packaged water for analysis and examination on instructions from the Commissioner of Food Safety and Drug Administration. The raids were conducted by the authorities to check the quality and genuineness of branded water being sold for public consumption in the bus stand.

Now, these samples will be sent to the lab for checking genuineness of the Water. What will be checked?  If it’s packaged drinking water bottles, pouches, it has to be ISI licensed, so ,expected from that is the declared desired parameters. Maybe, the source too. All the labels carry the date of packing, so even they will be checked for duplicacy as well.


Packaged Drinking Water found contaminated in God’s Own Country : Kerala

God's Own Country Kerala
God’s Own Country Kerala

Kerala , we believed is a very clean state !

Recently I had been to Kerala State tour & found out that so far this was the best Indian State ( I have not yet visited the Far East states). The natural beauty , serenity , the quiet yet educated people , their food habits ( the state restaurants serve veg food & beef in same premises). The people , even if the disagree , won’t raise their voices & will keep the talks absolutely issue based. But the most impressive out of all these was the Cleanliness seen overall. The less amount of Plastic and industries was the highly rated observation. Truly we thought that the name is correct : God’s Own Country !

But what about drinking water ?

As a tourist , we used to order & buy Packaged Drinking Water Bottles everywhere. But never observed any issues in that , till very recently I came across an article , a lengthy one , which talked about Food contamination in Keral in quite a depth. Though it has expressed concerns over the Food quality in general , but has spoken more about Packaged Drinking Water :-

Even packaged drinking water available in the market is contaminated. Lab tests of samples taken from drinking water bottles of prominent brands in the state recently were found to have e-coli. The presence was as high as 40 CFU in 100 ml of water which also indicated faecal contamination.

Kerala State Pollution Control Board had also found the presence of coli-form bacteria in samples collected from drinking water bottles of prominent brands.

It further raises concern over the availability of approved NABL Testing labs. Without such labs , how can be the foods be safe for intake ?