Case Study Tata Water Plus

Tata Water Plus

While moving in Chennai, at Murugan Idli near Egmore, I asked for “Bisleri” water; which has become a slang for Pure Water in India. Asking for Bisleri is telling the guy like “Please give me pure, good,safe hygienic bottled water“. Obviously, whichever brand he serves is acceptable. However, a little better informed person like me goes further & checks something minimum like the ISI mark on the same (Its compulsory). If I don’t observe that, then at least the fssai mark.

So, the guy served me a bottle, which very much looked like a regular packaged drinking water bottle, costed Rs.20 as all the others, and was marked “TATA WATER PLUS”. The brand “Tata” made me very curious as it has a proud feeling in almost all Indians. And this was not Packaged Drinking Water, it was called as “Nutrient Water“

I studied the labels in detail and found out, that it is “Nutrient” Water; which is a JV by the Tatas & Nourishco Beverages, which has several plants where it is manufactured. We did search one of the license numbers, and found the following results :-

This place has also been declared as “Packaged Drinking Water”, so I used the BIS website to do a search

The Licenses from the manufacturer are also active. Both : the BIS as well as the fssai, plus the brand/business owner : Nourishco. Hence all is well.

The why this water is not “Packaged Drinking Water ?”

The manufacturer’s premises is used, which is under the BIS, however, the brand which is packed “Tata Water Plus” is not BIS compliant, hence it is not Packaged Drinking Water. Rather, it’s a choice of the brand owners to be different & to offer Nutrient water, which is a proprietary food.