Deciding Price for a Mineral Water Bottle

July 2026 | Soumitra

We also have a HINDI Video for this post

It’s Leader Decided

It’s more or less a Market Leader derived, when it comes to the MRP to a consumer. Like Bisleri, who is a dominant player in the Indian Market; you see most of the manufacturers have kept it @ Rs. 20 per Bottle of 1 Ltr. and Rs. 10 for 500 ml. However, with Campa-Sure, the Reliance group is attempting to create disrution; but I don’t see any major player like Bisleri,Aquafina, Kinley, Oxyrich has levelled up with them, still. And as a consumer, we too still pay Rs. 20 per 1 ltr Bottle. Anyways, it is a different subject.

However, we do see MRP a little more for the same water also

At places like Airports, Inside the restaurants, Cafes etc, we might get same branded water at more price. That’s the smart play by brands. You will see Bisleri Bliss, sold at Rs. 28 at Mumbai-Pune Food Mall, where you won’t get any other branded water. Same case with Airports. And some restaurants. Companies either create a different brand like the Bisleri Bliss, or create another version like “Premium”. All this we are talking about “Packaged Drinking Water” the one which is produced from groundwater, almost from anywhere, and modifying it with measured quantity of minerals addition. And there is Natural Mineral Water too, which at source itself is in the best condition, which is not needed to be modified, for which there is no “Market” pricing as such.

Almost every plant has nearly the same “Costing”

I am talking about Costing, what each bottle costs you. There is not much of a difference as far as the per bottle cost is concerned. Companies make more money with increased capacities & by bringing down the per bottle cost otherwise the flexible alias variable alias direct alias purchase & consummables costs per bottle are same, or similar. You can surely have a look at our blogpost about cost components.

3 Smart Ideas to charge More MRP

1. Introducing a “Premium” version :- With minor changes in Packaging, you can introduce this version, have a look at Oxyrich’s Premium version

The Right side Red Bottle is Std Rs. 20 Priced vs the Left Side, sold at Rs.30 , Premium Version

2. White Labeling for Restaurants :- Introducing Hotel/Restaurant Branded Bottles.

With slightly increasing the Bottle Weight, and better labels, this can be introduced. Customers feel they get a Premium, Special Version, Restaurant owner gets Bottle sold at Rs. 30-35. Plus a brand is created.

3. Introduce Natural Mineral Water : NMW has no MRP concept.

You can even get it done through Re-labellers from Himalayan Area & Brand under your name.

3 Smart Ideas to make more money with same MRP

1. Tagertting Different Segments : Go beyond just the distributor thinking. Address your product selling efforts towards additional customer segments like Institutions, Corporates who will buy in bulk, who care about the plant hygiene. However, you will still need to continue with distributors.
2. Increasing the Line Speed :- This is an operations hack, nothing to do with marketing. Increase the sale. Marging is same, but revenue increased.
3. Introduce Different Business Models : Like selling through co-packers, co-branding with govt, Quick-commerce, GEM portal selling etc.

It’s Survival & Growth

It matters at the end of the day : How much money you’re left out with. Profit is the Oxygen of the business, and optimizing for that should be the goal of every plant owner.

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