Fake Packaged Drinking Water under KMC Radar

Image Courtesy: http://www.millenniumpost.in/
Image Courtesy: http://www.millenniumpost.in/

After the outbreak of diarrhea in Kolkata, Kolkata Municipal Corporation (KMC) has taken up the initiative to find out the exact cause of the outbreak of diarrhea. KMC started to cracking down on fake Packaged Drinking Water in different parts of the city to control the sale of impure Packaged Drinking Water.

Please Read our Article: Effect of Unsafe Drinking Water: Outbreak of Diarrhoea in Kolkata

The Kolkata Municipal Corporation health department raided some shops, restaurants and water plants. And, it is found that, some of them are selling Packaged Drinking Water without following the Food Safety and Standards Authority of India (FSSAI) norms. Some of the retailers were found selling water bottles without licenses, seals or manufacturing dates. Officials have warned the businessman and collected water samples. They also have seized water bottles for testing.

Please See Original Post

Mr. Atin Ghosh, member, mayor-in-council overseeing the health department, said that, they will write to the FSSAI authorities and the state enforcement branch to conduct raids on illegal water plant units.

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Effect of Unsafe Drinking Water: Outbreak of Diarrhoea in Kolkata

Image Courtesy: http://www.bbc.com/
Image Courtesy: http://www.bbc.com/

As per the latest reports, many people are affected by the disease diarrhoea in Kolkata due to consumption of unsafe Drinking Water and at least 28 people have been hospitalized.

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Mayor of the Kolkata Municipal Corporation (KMC) Sovan Chatterjee said that, it is not yet proved that outbreak of diarrhoea has caused due to unsafe Drinking Water supplied by the Kolkata Municipal Corporation. Kolkata Municipal Corporation (KMC) had started taking action and collected water samples from 82 locations and water treatment plants at Dhapa and the Garden Reach area of the city for testing.

People Trust on Packaged Drinking Water!

Residents in Kolkata have stopped using water supplied by KMC due to outbreak of diarrhoea. KMC has sent water tankers but residents are more relying on packaged drinking water for clean and pure drinking water.

Will this news Reduce your Packaged Drinking Water Business ?

Kolkata Corporation Water is better than Packaged Drinking Water

There was a news in Hindustan Times that Kolkata Municipal Water is better than Packaged Drinking Water Companies. Is this threat to the Packaged Drinking Industry? No way. Because it is not mainly in the houses, where Packaged Drinking Water is consumed. In houses, people either use direct tap water or if health conscious, will install a Domestic RO system. We have observed that they do not really know what they buy, but buy blindly feeling that they have invested in health. The major purchase happens inspired by their “Fear”. Anyway, that’s not our subject of discussion.

Packaged Drinking Water Sales ..where exactly ?

Offices : where they buy “health” for employees , in fact many places , it is more convenience than anything else. Every 2 days or 3 days , the Water Fellow comes and replaces jars.

Marriages/Functions : Contractor/ Caterer Handles this task & again offers comfort to the organizers by offering them a feeling that they bought “Health“.

Travel : Travel is the biggest consumer of Bottled Water , where again a traveller buys “Health

Do you really think , this news threatens the Packaged Drinking Water Industry anyways ?