Fake Packaged Drinking Water under KMC Radar

Image Courtesy: http://www.millenniumpost.in/
Image Courtesy: http://www.millenniumpost.in/

After the outbreak of diarrhea in Kolkata, Kolkata Municipal Corporation (KMC) has taken up the initiative to find out the exact cause of the outbreak of diarrhea. KMC started to cracking down on fake Packaged Drinking Water in different parts of the city to control the sale of impure Packaged Drinking Water.

Please Read our Article: Effect of Unsafe Drinking Water: Outbreak of Diarrhoea in Kolkata

The Kolkata Municipal Corporation health department raided some shops, restaurants and water plants. And, it is found that, some of them are selling Packaged Drinking Water without following the Food Safety and Standards Authority of India (FSSAI) norms. Some of the retailers were found selling water bottles without licenses, seals or manufacturing dates. Officials have warned the businessman and collected water samples. They also have seized water bottles for testing.

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Mr. Atin Ghosh, member, mayor-in-council overseeing the health department, said that, they will write to the FSSAI authorities and the state enforcement branch to conduct raids on illegal water plant units.

If you are interested to start your own Packaged Drinking Water Plant, then kindly attend our Live Training:


Soon, Water ATMs in Rural India by RBL Bank

Image Courtesy: https://www.safewater.org/
Image Courtesy: https://www.safewater.org/

Clean and pure Drinking Water is a basic need of every human being. As per the latest reports from Water Aid, a global advocacy group on water and sanitation, In India more than 63 million people do not have access to clean drinking water. Taking this into consideration, RBL Bank in association with AquaKraft has taken up the initiative to provide clean Drinking Water in Rural India.

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The RBL Bank will soon provide Water ATMs across 20 rural branches in Maharashtra, Rajasthan, Madhya Pradesh and Gujarat and Aquakraft will implement the Water ATMs. These Water ATMs will have a capacity of 500 to 1000 litres per day. People will get 300 ml water at Rs.1.

Sustainable Water Management: Green Technology for Water Purification Process!

These Water ATMs will use green technology for filtration process to avoid the wastage of water (unlike Reverse Osmosis) and also it will work on gravity with very limited use of electricity.

Socio-Economic Model:

The another best part is this is socio-economic model which enable use of green technology, financial inclusion, skill development, women empowerment & sustainable development along with supplying clean drinking water.

Please Also Read Our Article: Water ATM…. Latest trend


Govt. Plans to launch Atal Bhujal Yojana to Recharge the Groundwater

Image Courtesy: http://www.indialivetoday.com/
Image Courtesy: http://www.indialivetoday.com/

Groundwater is one of the important natural resources of water and India is the largest user of groundwater. But, people often take groundwater for granted. Groundwater over-exploitation is one of the biggest issues of concern in India.  So, our government is coming up with scheme called the Atal Bhujal Yojana (ABY) of Rs 6,000-crore to tackle with this problem.

This scheme will be launched in Gujarat, Maharashtra, Haryana, Karnataka, Rajasthan, Uttar Pradesh and Madhya Pradesh. Akhil Kumar, the joint secretary in charge of groundwater in the water ministry said that, this scheme will be for five years.

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The money will be given to the states in two parts; the 50% of the money will be given to states along with the grampanchayat as an incentive for groundwater management to encourage active participation of communities with an aim to bring in a concept of self-regulation and the other 50% money for strengthening institutional arrangements such as providing a strong database and scientific approach for accomplishment of sustainable management of groundwater. The senior ministry official said that, the state that will put more efforts for groundwater augmentation will get more incentive.

Packaged Drinking Water to become Cheaper in Kerala State

Image Courtesy: http://www.freepressjournal.in/
Image Courtesy: http://www.freepressjournal.in/

The competition in the water business is increasing day by day. According to news article in the Daily Hunt Newspaper, in the meeting of the Packaged Drinking Water Plant owners in Kerala, owners have decided to reduce the price of the Packaged Drinking Water from Rs 20 to Rs 10. But, the joint organization of water bottling companies will take the final decision after discussing this plan with the government.

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The water plant companies’ intention is to decrease the price after bringing the packaged drinking water under essential commodities and also have aim to increase sell of their water bottles and to counter challenge corporate companies. The companies also requested the government to decrease the tax for water bottles accordingly. According to the latest report, around 105 companies in Kerala have come to a decision of reducing a price but when the new price will come into force is not decided yet.

  • If you are interested, to start your own packaged drinking water plant, then to know the step-by-step procedure to start your own packaged drinking water plant and different marketing strategies to effectively sell the packaged drinking water, kindly attend our 2 days extensive Live Training.


Crackdown on the Illegal Water Plants in Amritsar

Image Courtesy: http://www.newindianexpress.com/
Image Courtesy: http://www.newindianexpress.com/

According to the news article in Tribune India, health officials in the Amritsar have sealed two Illegal Packaged Drinking Water Plants which are running without licenses. District Health Officer Dr. Lakhbir Singh Baghowalia said that, samples of water collected from these two plants were tested in the lab and it is found that, the water is not safe for the human consumption. So, based on this reports, the department will file a court case against these illegal water plants.

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He further said that, some of the firms were selling water coolers. The Municipal Corporation (MC) should test the quality of water samples supplied from the water coolers and take action against the firms whose water samples are not safe and pure. He further added that, the people should check the license number of the manufacturer before buying any Packaged Drinking Water.

  • For more information on licenses, Please Read our page
  •  If you are interested to know about the procedure to get the licenses and setting up the water plant, kindly attend our LIVE TRAINING.


DC tells Health Dept. to take Stringent Actions over Illegal Packaged Drinking Water Plants in Mysore

Image Courtesy: http://www.thehindu.com/
Image Courtesy: http://www.thehindu.com/

As the demand for Packaged Drinking Water is increasing day by day, many illegal water plants are supplying unsafe water to people. In review meeting, held at Deputy Commissioner’s house, it is revealed that many unauthorized water plants were supplying non-potable Packaged Drinking Water in Mysore.

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Officials told to the Deputy Commissioner that, many unauthorized water plants are running illegally and supplying untreated borewell water and municipal tap water as pure water to people. According to latest statistics, only 21 water plants in Mysore city and 10 water plants in district are legal.

DC told to the officials to form a raiding team and to take a stringent action against unauthorized packaged drinking water units. DC said that, the permission will be given to the water plants which are strictly following Food Safety and Standards Authority (FSSAI) guidelines.

New Entrant: Sena Jal Packaged Drinking Water Bottle at Just Rs. 6

Image Courtesy: http://hitechgazette.com/
Image Courtesy: http://hitechgazette.com/

Packaged Drinking Water is in great demand in India. So, many new players are coming in this water industry and the competition is very high also. The Army Wives Welfare Association (AWWA) has launched their first Packaged Drinking Water brand “Sena Jal” on October 11, 2017.

AWWA is one of the biggest voluntary organizations in India. They are getting overwhelming response from the public on the social media as the Sena Jal will be available to people at just Rs. 6 and the profit will be donated to the families of Indian Soldiers.

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Are you also willing to enter into this lucrative business? Then it is very essential to learn about the Packaged Drinking Water plant from the experts to survive in this water industry. To learn from the experts about starting you own water plant, kindly attend our exclusive 2 days Live Training event.

Superb Turnout for Training Event on Packaged Drinking Water Plant!

Our recent training event on Packaged Drinking Water Plant – “Idea to Actualization” held at MCCIA Hall, Tilak Road Pune, Maharashtra on 13th and 14th January 2018 was a great success!  The MCCIA hall was packed to the capacity, as participants from all over the India (GARWAL UTTARAKHAND , Jabalpur, Madhya Pradesh, Hyderabad, UTTAR DINAJPUR , WEST BENGAL, PURNIA, BIHAR, Guru gram, Haryana, Madras, Tamilnadu, Gurgaon, Haryana ,raigarh, Chhattisgarh, Delhi, Pune, Mumbai) took part in training event.

Special Sessions on: Business Strategies and Marketing Implication

Marketing of Packaged Drinking Water:

This time we inaugurated our training event by Mr. Sanjay Mahajan, Sales Manager of Bailley Mineral Drinking Water Company (Parle Agro), Pune Division. He guided the attendees about how to market and sell their water products successfully.

How to Develop Business Strategies?

Another session was conducted on Business Strategies by Business Planner Mr. Pawan Karamchandani. He explained about the business idea and different business strategies to achieve the profitable success in business.

Key Highlights are:

Live Activities on Calculating total Plant Cost and Designing Plant Layout:

We took live activities on Calculating total Plant Cost and Designing Plant Layout. So that, attendees will be able to calculate the total cost of their plant and also design their own plant layout on their own.

Current Marketing Trends: Digital Marketing to Sell Water Products online:

Marketing is soul of every business. In this session, we introduced smart digital marketing techniques.

One-to-One Session with Experts:

Participants also got a chance to interact with experts in person. This session helped the attendees to analyze their plan and clear their doubts, which will definitely give proper direction to start and grow their water plant business.

For more photos, please check our Facebook Page

If you are also interested to start your own Packaged Drinking Water Plant, then book your seat early to grab special discount offer.



FDA Testing Water Samples Of Six Packaged Drinking Water Brands From Maharashtra.

In 2017, some social activists from Mumbai lodged a complaint in the National Human Rights Commission (NHRC) about Packaged Drinking Water containing harmful substances such as bromate.  Then, NHRC forwarded this complaint to FSSAI, and then FSSAI officials asked FDA to carry out further investigation.

Image Courtesy: https://www.hungryforever.com

The FDA had initiated collecting water samples for testing in October 2017. The FDA has sent these water samples to lab in Jogeshwari (east). The lab has tested these water samples of six different packaged drinking water brands for bromate and forwarded the analysis report to Pune lab. FDA has assured that, after receiving the reports, they will take legal action as per the Act.

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One of the social activist said that, he is not happy with this move of FDA, as they have collected only six water samples which are extremely low in number. He will be sending written request to FDA to collect more samples.




High Level of Groundwater Exploitation in Maharashtra

As per the news article in The Indian Express, according to the Comparison and analysis of pre-monsoon water levels in 2017 conducted by the CGWB, it is found that, water level in around 57 per cent of observation wells in the Maharashtra are declining rapidly. Experts said that, though, this declination of water level is less than the national average of 60.7 per cent, it is a serious issue of concern.

Image Courtesy: https://timesofindia.indiatimes.com
Image Courtesy: https://timesofindia.indiatimes.com

This exploitation of groundwater is not only about declining level of water but, it is also in terms of high contamination found in groundwater. In about 20 districts in Maharashtra, the presence of heavy metals is recorded at above permissible level in groundwater. The consumption of such water contaminated with metal can be very dangerous for human health.

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So, new stringent rules were created in the Maharashtra Groundwater (Development and Management) Act 2009 to check unregulated extraction of groundwater, especially from areas having problem of water shortage.  Officials also said that, there is a plan to create 1.11 rain water-harvesting and artificial recharge structures in the country with the support of central government.