Essential Tactics for Market Surveys-Interview

Market Research will help to grow the business. It helps to gather information about market, customers, current market trends and future business prospects. We have conducted interview of former attendees of our training session.

Mr. Manav is from Raipur Chhattisgarh and he is a true entrepreneur running an event called ‘Mancha’, owner of financial Institute and 2 agencies and now, he is looking for setting up his own water plant. He shared with us some different tactics for doing marketing survey.

Thanks to Packaged Drinking Water Idea To Actualization Training:

Bottling plant is not just about setting up a plant; it needs study and help from experts. Thanks to mineral water project information team, for arranging so important Packaged Drinking Water- Idea to Actualization training event and the best part is even after the training I will get lifetime email based support for all my queries. I have gone through all the link and website given in the training. As taught in this training, I registered his trademark (Logo) and partnership firm also. I am also working on a land, machines and loan. Now, he is planning to launch new water bottle product on coming 15 January in Raipur and Kumar Sanu and Sonu Nigam are the special guest in this event.

(To Download the audio from your desktop,  Please Right Click on the Button above & click “save the link as” to save it to your computer)


 Summary of the Interview:-

  • Water business is one of the most lucrative business nowadays, as water is life this business has great future in coming days too.
  • Online marketing survey will definitely help you to figure out about this business but that is not sufficient, one to one interaction for getting in touch with the owner of the water plant is also important.
  • There is no need to hire a big marketing agency for the survey. As we taught in the training, micro level surveys about how to sell 1 litre of bottle water should be conducted at initial level. There should be perfect association between retailers, distributors and dealers. We can do surveys like, why dealer could not sell the water product? Or why he could not been able to work on the brand? This will also help to improve profit margins.
  • The live activity in the training session will help you for estimating cost required for plant. In the training, excel sheet for calculating the cost will be provided which covers everything about calculating the cost.
  • You can contact Mr. Manav on Mobile no. 9993102266.
  • We hope you enjoyed the interview. Please share your thoughts in the Comments Section.

‘Divya Jal’ Packaged Drinking Water by Patanjali

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Baba Ramdev all set to launch his Packaged Drinking Water ‘Divya Jal’ in this Diwali. Ramdev’s spokesperson, S.K. Tijarawala said that, the Divya Jal will be available all over the India in the next three to six months;the sales target for 2018-19 is Rs. 1,000 crore. He further added that, Patanjali may give third-party contract to bottling companies and joint ventures, and will also try to rejuvenate the stressed water plants in future.


According to research firm Euromonitor International, the total revenue of Packaged Drinking Water in India is Rs. 7,040 crore in 2016 and is expected to reach Rs. 15,080 crore in 2021. Bisleri is leading in this industry with an estimate of 24% value share.

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As per the FSSAI, In June 2016, there were around 5,842 registered water packaging units, of which only 1,495 units were running legally. On 23rd June 2016, FSSAI had made it compulsory to every bottling unit to get a clearance from the regulator.

If you also want to know about required Licenses for the Packaged Drinking Water Plant, then Please Check…

 If you are also interested to start your own Packaged Drinking Water Plant, then please attend our Live Training Session…



Bisleri to Come Up with the Local Language Labels Soon

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The Bisleri is taking footsteps to curb the sale of fake mineral water bottles. As people who can’t easily get fooled with any counterfeit product because they cannot read English, Bisleri announces to bring water bottles with the labels in local languages.

The brand has 122 bottling plants present across India. Bisleri invests total Rs.60 lakh in local language labels. In the phase-I, regional labels in Andhra Pradesh, Telangana, parts of Maharashtra and UP will be rolled out. The Bisleri will come up with the new presence within the month, all over India in its new avatar.


Anjana Ghosh, director, marketing, Bisleri International said that, it is a great way to connect better with the consumers and they want people at every level to be able to read the name, Bisleri. In the state like Maharashtra, it is compulsory for every dealer to have the name in the Marathi. Ghosh further added that, the main trouble is using similar packaging and most of the consumers could not recognize the authentic brand. But now, people from all the regions can clearly read the labels in the Local Languages.

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What do you feel, is this really solves the problem of people being able to differentiate between the original the fake product?

MRP Violation of Packaged Drinking Water Continues in Hyderabad

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According to the latest amendment of the Legal Metrology Packaged Commodities (LMPC) law, Dual MRP Prices are not allowed on Mineral Water Bottle and other prepackaged commodities.

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Selling Packaged Drinking Water above MRP could attract the penalty of Rs. 2,000 for a first offence and even imprisonment of six months for a second offence. But, it is found that, this practice still continues in the Hyderabad City.  Multiplexes, cinema halls, airports and bus stations are still selling Packaged Water Bottles above MRP.

Due to the lack of the action from the Consumer Affairs, Food and Civil Supplies, and even Legal Metrology departments in enforcing the rules and also the Consumer Protection Act, 1986, Mr. Pendyala Satish Kumar has filed a Public Interest Litigation (PIL) before the Hyderabad High Court. He complained to the court about the dual MRP prices on Packaged Drinking Water.

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After notifying the amended Rules 2017 by the Centre, he said that, in May 2017 the Karnataka government conducted raids on malls and multiplexes across the state for overpricing and selling mineral water above the MRP and the Maharashtra government also issued notices to MRP Violators.

Positive Confirmation on the Replenishment of Groundwater Storage

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Groundwater is important resource of water and the groundwater depletion was an issue of concern in India over the years. But now, for the first time researchers from IIT-Kharagpur and NASA had given positive confirmation on the replenishment of groundwater storage at the regional scale, which is definitely very good news as it will help to improve groundwater levels in India.

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ASA, there is replenishment of regional-scale groundwater storage (GWS) through long-term (1996-2014). The Research lead Abhijit Mukherjee from IIT-Kgp said that, according to the observation on the more than 19,000 groundwater locations by ground-based measurements and decadal-scale (2003-2014) satellite-based groundwater storage measurements, it is found that, a recent shift in paradigm in the Indian groundwater withdrawal, and the policies of management for sustainable water utilization have probably started replenishing aquifers by increasing storage in western and southern India.

Further he added that, they have demonstrated the initial scenarios of rejuvenating groundwater in some parts of India, which has the potential to replenishment groundwater at a great extent.


The NSSO Plans to Launch an All-India Survey on Drinking Water in July 2018

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As per the news article in the Live Mint Newspaper, the National Sample Survey Office (NSSO) plans to launch an all-India survey on drinking water, sanitation, hygiene and housing conditions in July next year.

The NSSO, in the Ministry of Statistics and Programme Implementation (MOSPI) has been conducting nation-wide surveys on different socio-economic subjects on regular basis.

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The MOSPI minister D.V. Sadananda Gowda stated that, in the 76th round (July 2018 – December 2018), NSSO planned to conduct an all-India survey on Drinking Water, hygiene and housing conditions and disability. This survey will show, how many people lack access to drinking water.

Water is a Life! Govt. will definitely take action to provide Drinking Water in every household.  But it is also our responsibility to keep available water resources clean and to save water .


Strict Action against Fake Packaged Drinking Water Bottle by Centre

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There are some standards for Packaged Drinking Water under sub-regulations 2.10.7 and 2.10.8 of Food Safety and Standards (Food Products and Food Additives) Regulations, 2011 respectively and these standards are compulsory for manufacturers of Packaged Water. The certification of Bureau of Indian Standards (BIS) is mandatory for Packaged Drinking Water.
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The FSSAI noticed the cases of sale of water by plants running without license and therefore, FSSAI has been checking the standards on the regular basis with the help of Food Safety Commissioners of States/UTs and directing them to take stringent action against them.The officials of Food Safety Departments of the respective States/UTsare regularly monitoring the packaged water to check whether they meet the requirement of standards and the rules and the regulations under Food Safety and Standards Act, 2006.

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In case, if any packaged water not complying with the standards then strict action will be taken under the provisions of Chapter IX of the Food Safety and Standards Act, 2006. There are many complaints received regarding the quality of BIS Standard marked Packaged Natural Mineral water and Packaged Drinking Water as per IS 13428 and IS 14543 respectively and also about the misuse of Standard Mark on Packaged Drinking Water/Packaged Natural Mineral water by manufacturers without having valid BIS License. Depending on the result of the investigation the action will be taken by the concerned officers and cases will be filed in the concerned court of law.

Would you like to know about required licenses and documents for water plant, then please attend our training session on “Idea to Actualization of a Packaged Drinking Water Plant”


Shortage of Rail Neer: Sell of Water Bottle of suspicious brand at Railway Stations

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Recently, the CAG reported in a Parliament about sell of food and water in Rail Neer, which is unfit for human health. The one more issue was raised in a Parliament regarding the unavailability of Rail Neer.

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As per the news article in The Tribune India Newspaper, The Railway’s Packaged Drinking WaterRail Neer’ is out of stock. So, vendors are selling bottle water of other suspicious brand which can be dangerous for human health. IRCTC under the Ministry of Railways, produces around 6.14 lakh bottles of Rail Neer (1 litre capacity) Packaged Drinking Water every day at three plants located at Palur in Chennai, Nangloi in Delhi and Danapur in Bihar, to fulfill the requirement of 30 lakh bottles but the demand of bottled water has increased these days due to the increased temperature and the IRCTC has failed to meet the requirement.

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One of the vendor told that, the railway authorities directed them to sell the water bottles of other brands due to the shortage of Rail Neer. But, Passengers and CAG officials are concerned about the purity of these unknown brands as it is related to human health. CAG officials said that, it is Railways responsibility to direct the vendors to sell the good brand water bottles to the passengers. Concerned Passenger Satnam Singh said that, even the purity of Rail Neer has also been questioned.

On the account of this, Railways commercial manager MR Khan said that, they received the supply of Rail Neer now and they will start selling it. He further added that, the first preference will be always given on serving the Rail Neer water bottles in the trains.

After all , it’s the plant cost, which matters the most !

Mineral Water Plant Cost

This will be the most vital component in going for a plant. During our latest training , we dedicated almost 75% of our first day to this topic exclusively. And it produced great results too. The participants were very happy and satisfied by that. See the reviews from a few of them :-

“It is a great team work by Soumitra sir and his team to guide new entrepreneur and to educate them to go for self detailing before you begin business… A detail study and a market survey how to do before you begin mineral water business is a concept what the team guides you… do attend session and gain some business disciplines, detailing, surveys and increase your analysis power before you enter in this business.. good luck to upcoming participants… Thank”

Adarsh Menon (One of the Participants)

#You can also have a look at all the reviews on google over here.

Such a great event! We got a very good response to our training cum workshop Idea to Actualization of a Packaged Drinking Water Plant” organized in Pune -29th, 30th July 2017. This time we came up with some new and innovative sessions and live activities in our training event.

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Detailed Calculation of the Plant Cost:

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It is very important to find out actual cost of the plant to achieve the profit margin. As mentioned above,we introduced this particular session on Detailed Calculation of the Plant Cost with live activity in our Bangalore training, and we got great response by attendees. So, now we decided to continue this session in our all upcoming events.

Its not just training, training & training !

During the 2 days, we all have some fun & moments of enjoyment as well. This time the participants were introduced to a typical Puneri cuisine …. Misal-Pav. No doubt, all of us really enjoyed the delicious food.

Another addition : the One To One Conclave:

For the very first time, we conducted special one-to-one conclave with our attendees in the training. In this session, attendees openly discussed their business ideas with us and cleared their doubts.

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Look at the following review from Suyog Dalal, another dynamic participant on the value from the sessions:

Had a great session and learning experience. Was very insightful specially the one-to-one session in which all remaining doubts (if any) were cleared. The 2 day flagship programme is an open-type session wherein the participants are encouraged to open up their minds and ask questions freely. The speakers are well informed and experienced on the subject and market trends and the course delivered is upto date

Addition no.3 : Smart Marketing Strategies:

The success of business mainly depends on the marketing. So, in our training event, we discussed about marketing as well. In this session, we explained traditional and digital marketing techniques in brief. This assured the participants that they can make their businesses more profitable by adding value & branding; not just cutting down prices.

If you also want to be part of our training event then please attend our next training session.


India’s Growing Concern on Groundwater Levels

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Groundwater is an important natural resource of water but people often take groundwater for granted because of its easy accessibility. Overuse of groundwater is causing the problem of groundwater table depletion and drying springs and aquifers.

In the third part of its Groundwater Lecture Series, held at Columbia Global Centers in Mumbai, one of India’s leading scientists on hydrogeology and an advocate for groundwater management and governance, Dr. Kulkarni, attempted the topic of India’s dependency on groundwater and how it could be result into groundwater crisis, if we left it unchecked.

Leading hydrogeology scientist Dr. Kulkarni pointed out issue of the over-exploitation and contamination of water resources. Water resources are over-exploited or contaminated with chemicals like arsenic that occur at deeper levels of groundwater in several districts of India, particularly in agriculture-heavy region. The situation is alarming in the regions where groundwater exploitation exceeds replenishment. He also spoke about steep rise in groundwater use and lack of reliable data for checking groundwater.

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In the end,Concerned Leading hydrogeology scientist said that, there is urgent need for groundwater management to boost the groundwater levels and to build and maintain the aquifers.