Essential Tactics for Market Surveys-Interview

Market Research will help to grow the business. It helps to gather information about market, customers, current market trends and future business prospects. We have conducted interview of former attendees of our training session.

Mr. Manav is from Raipur Chhattisgarh and he is a true entrepreneur running an event called ‘Mancha’, owner of financial Institute and 2 agencies and now, he is looking for setting up his own water plant. He shared with us some different tactics for doing marketing survey.

Thanks to Packaged Drinking Water Idea To Actualization Training:

Bottling plant is not just about setting up a plant; it needs study and help from experts. Thanks to mineral water project information team, for arranging so important Packaged Drinking Water- Idea to Actualization training event and the best part is even after the training I will get lifetime email based support for all my queries. I have gone through all the link and website given in the training. As taught in this training, I registered his trademark (Logo) and partnership firm also. I am also working on a land, machines and loan. Now, he is planning to launch new water bottle product on coming 15 January in Raipur and Kumar Sanu and Sonu Nigam are the special guest in this event.

(To Download the audio from your desktop,  Please Right Click on the Button above & click “save the link as” to save it to your computer)


 Summary of the Interview:-

  • Water business is one of the most lucrative business nowadays, as water is life this business has great future in coming days too.
  • Online marketing survey will definitely help you to figure out about this business but that is not sufficient, one to one interaction for getting in touch with the owner of the water plant is also important.
  • There is no need to hire a big marketing agency for the survey. As we taught in the training, micro level surveys about how to sell 1 litre of bottle water should be conducted at initial level. There should be perfect association between retailers, distributors and dealers. We can do surveys like, why dealer could not sell the water product? Or why he could not been able to work on the brand? This will also help to improve profit margins.
  • The live activity in the training session will help you for estimating cost required for plant. In the training, excel sheet for calculating the cost will be provided which covers everything about calculating the cost.
  • You can contact Mr. Manav on Mobile no. 9993102266.
  • We hope you enjoyed the interview. Please share your thoughts in the Comments Section.

‘Divya Jal’ Packaged Drinking Water by Patanjali

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Baba Ramdev all set to launch his Packaged Drinking Water ‘Divya Jal’ in this Diwali. Ramdev’s spokesperson, S.K. Tijarawala said that, the Divya Jal will be available all over the India in the next three to six months;the sales target for 2018-19 is Rs. 1,000 crore. He further added that, Patanjali may give third-party contract to bottling companies and joint ventures, and will also try to rejuvenate the stressed water plants in future.


According to research firm Euromonitor International, the total revenue of Packaged Drinking Water in India is Rs. 7,040 crore in 2016 and is expected to reach Rs. 15,080 crore in 2021. Bisleri is leading in this industry with an estimate of 24% value share.

Please read original article

As per the FSSAI, In June 2016, there were around 5,842 registered water packaging units, of which only 1,495 units were running legally. On 23rd June 2016, FSSAI had made it compulsory to every bottling unit to get a clearance from the regulator.

If you also want to know about required Licenses for the Packaged Drinking Water Plant, then Please Check…

 If you are also interested to start your own Packaged Drinking Water Plant, then please attend our Live Training Session…



MRP Violation of Packaged Drinking Water Continues in Hyderabad

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According to the latest amendment of the Legal Metrology Packaged Commodities (LMPC) law, Dual MRP Prices are not allowed on Mineral Water Bottle and other prepackaged commodities.

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Selling Packaged Drinking Water above MRP could attract the penalty of Rs. 2,000 for a first offence and even imprisonment of six months for a second offence. But, it is found that, this practice still continues in the Hyderabad City.  Multiplexes, cinema halls, airports and bus stations are still selling Packaged Water Bottles above MRP.

Due to the lack of the action from the Consumer Affairs, Food and Civil Supplies, and even Legal Metrology departments in enforcing the rules and also the Consumer Protection Act, 1986, Mr. Pendyala Satish Kumar has filed a Public Interest Litigation (PIL) before the Hyderabad High Court. He complained to the court about the dual MRP prices on Packaged Drinking Water.

Please see original post

After notifying the amended Rules 2017 by the Centre, he said that, in May 2017 the Karnataka government conducted raids on malls and multiplexes across the state for overpricing and selling mineral water above the MRP and the Maharashtra government also issued notices to MRP Violators.

Groundwater level of Visakhapatnam Rises to 7.74m

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After many bad news about groundwater, here’s one good news! The Visakhapatnam district, has registered a rise in the groundwater levels. As per the officials, the difference between the present and average is just 59 centi meters which is normal.

District groundwater department deputy director KK Sastry said that, if the district’s groundwater level is more than 9 meters then it will be a cause for worry only, but this year the district registered good groundwater level and this water level will increase in the coming months because of two monsoons.

Please see original post

Further Sastry added that, the groundwater level depends on two factors namely; rainfall and usage through bore wells.According to the Greater Visakhapatnam Municipal Corporation (GVMC) officer, there are about 8000 public bore wells in the city. The civic official reported that, the use of ground water is not high by the public and the corporation also supplies sufficient water to the citizens.

As per the India Meteorological Department (IMD), this year the rainfall activity in the district was better in July compared to the same period last year and according to the IMD director (forecast) Naga Ratna, the district will receive better rains in August and September.

The actual rainfall registered in Visakhapatnam is 337mm against the average of 327.3mm from June 1 to July 31.

Strict Action against Fake Packaged Drinking Water Bottle by Centre

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There are some standards for Packaged Drinking Water under sub-regulations 2.10.7 and 2.10.8 of Food Safety and Standards (Food Products and Food Additives) Regulations, 2011 respectively and these standards are compulsory for manufacturers of Packaged Water. The certification of Bureau of Indian Standards (BIS) is mandatory for Packaged Drinking Water.
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The FSSAI noticed the cases of sale of water by plants running without license and therefore, FSSAI has been checking the standards on the regular basis with the help of Food Safety Commissioners of States/UTs and directing them to take stringent action against them.The officials of Food Safety Departments of the respective States/UTsare regularly monitoring the packaged water to check whether they meet the requirement of standards and the rules and the regulations under Food Safety and Standards Act, 2006.

Please see original post

In case, if any packaged water not complying with the standards then strict action will be taken under the provisions of Chapter IX of the Food Safety and Standards Act, 2006. There are many complaints received regarding the quality of BIS Standard marked Packaged Natural Mineral water and Packaged Drinking Water as per IS 13428 and IS 14543 respectively and also about the misuse of Standard Mark on Packaged Drinking Water/Packaged Natural Mineral water by manufacturers without having valid BIS License. Depending on the result of the investigation the action will be taken by the concerned officers and cases will be filed in the concerned court of law.

Would you like to know about required licenses and documents for water plant, then please attend our training session on “Idea to Actualization of a Packaged Drinking Water Plant”


After all , it’s the plant cost, which matters the most !

Mineral Water Plant Cost

This will be the most vital component in going for a plant. During our latest training , we dedicated almost 75% of our first day to this topic exclusively. And it produced great results too. The participants were very happy and satisfied by that. See the reviews from a few of them :-

“It is a great team work by Soumitra sir and his team to guide new entrepreneur and to educate them to go for self detailing before you begin business… A detail study and a market survey how to do before you begin mineral water business is a concept what the team guides you… do attend session and gain some business disciplines, detailing, surveys and increase your analysis power before you enter in this business.. good luck to upcoming participants… Thank”

Adarsh Menon (One of the Participants)

#You can also have a look at all the reviews on google over here.

Such a great event! We got a very good response to our training cum workshop Idea to Actualization of a Packaged Drinking Water Plant” organized in Pune -29th, 30th July 2017. This time we came up with some new and innovative sessions and live activities in our training event.

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Detailed Calculation of the Plant Cost:

2017-08-04 13_28_39-Microsoft Excel - Costing 2000 LPH

It is very important to find out actual cost of the plant to achieve the profit margin. As mentioned above,we introduced this particular session on Detailed Calculation of the Plant Cost with live activity in our Bangalore training, and we got great response by attendees. So, now we decided to continue this session in our all upcoming events.

Its not just training, training & training !

During the 2 days, we all have some fun & moments of enjoyment as well. This time the participants were introduced to a typical Puneri cuisine …. Misal-Pav. No doubt, all of us really enjoyed the delicious food.

Another addition : the One To One Conclave:

For the very first time, we conducted special one-to-one conclave with our attendees in the training. In this session, attendees openly discussed their business ideas with us and cleared their doubts.

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Look at the following review from Suyog Dalal, another dynamic participant on the value from the sessions:

Had a great session and learning experience. Was very insightful specially the one-to-one session in which all remaining doubts (if any) were cleared. The 2 day flagship programme is an open-type session wherein the participants are encouraged to open up their minds and ask questions freely. The speakers are well informed and experienced on the subject and market trends and the course delivered is upto date

Addition no.3 : Smart Marketing Strategies:

The success of business mainly depends on the marketing. So, in our training event, we discussed about marketing as well. In this session, we explained traditional and digital marketing techniques in brief. This assured the participants that they can make their businesses more profitable by adding value & branding; not just cutting down prices.

If you also want to be part of our training event then please attend our next training session.


Is The Packaged Drinking Water You Drink , Safe?


The First post article says that, the business of Packaged Drinking Water became lucrative as the demand for packaged water is growing up day by day. Taking advantage of this, many fake water plants are cropping up across the India.

Please See Original Post

Packaged Drinking Water Scam in Andhra Pradesh and Telangana:

As per the special investigation from Eenadua leading Telugu daily in Andhra Pradesh and Telangana, it is found that about 20,000 Packaged Drinking Water Plants in the two states are running without a valid license.
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According to test conducted by Eenadu Newspaper, it is found that a water samples contains mixture of bacteria which are:

  • Deadly bacteria and other harmful impurities
  • Contained E-coli, a faecal bacteria found in the intestines of humans and animals, that causes diarrhoea.
  • Hazardous contaminants including pseudomonas, salmonella and staphylococcus.

These water samples were unfit for human consumption.

Let’s Know the Mandatory Processes for Packaged Drinking Water as Per the BIS:

The Bureau of Indian Standards (BIS) has decided that water must be subjected to processes called Pressure Sand Filtration, Activated Carbon Filtering, Reverse Osmosis, Ozonisation and Ultraviolet Treatment before being packaged and sold. Even a perfect water purifier can purify water but creates other problems as water purification which is much more than just removing impurities and reverse osmosis process removes impurities with most of the calcium and magnesium essential for good health. So, the purified water must also be “Remineralised” to bring back the minerals.

Due to increased demand for Packaged Drinking Water, many local small units are running water plants without the mandatory approvals from the BIS as well as Food Safety and Standards Authority of India (FSSAI). While it may need an investment of up to Rs. 20 lakh to run a legal and hygienic water plant, but many illegal water plant unitsare into the business with just Rs. 2.5 lakh with some sort of equipment that pollutes more than purifies the water.

#How to identify if your Packaged Drinking Water is safe?

Consumer should check whether it is properly sealed or not and details like manufacturing date and batch number.

       Here are the Steps:

  1. Click on the ‘status of licenses’.
  2. Type license number that follows the letter CM/L.
  3. Click on ‘report’.

If the details in report are the same as what you see on the container of the Packaged Drinking Water then it is genuine certification.

But if any fake water unit is using the ISI certification and other details of a branded company on his containers then it is very difficult to identify whether the water is safe or not. It is one of the humongous scam as it plays with human lives…

What do you feel about these Packaged Drinking Water Scam in India?


Green Tribunal Warns Unauthorized Packaged Drinking Water in Chennai

Green Tribunal Warns Unauthorized Packaged Drinking Water in Chennai


As per the News Article in Indian Express Dated on 09th June 2017; Unauthorized Packaged Drinking Water Units had approached the southern bench of the National Green Tribunal (NGT) for permission to operate their plant but the green tribunal refused to grant them permission without valid consent from Tamil Nadu Pollution Control Board (TNPCB).

Please See Original Post

As Chennai is facing severe water crisis, many unauthorized Packaged Drinking Water units were flooding on the city’s outskirts.Around 33 units found to be illegal and drawing groundwater without permission from TNPCB. TNPCB has sent closure notices to these unauthorized units.

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There are some particulars which are mandatory to apply for the permission of the TNPCB. Owner of the Packaged Drinking Water Plant Should specify the land classification. Not only that, But No-objection from Metropolitan and Area Ground Water (Division) of Chennai Metropolitan Water Supply and Sewerage Board and approval from Food Safety and Standards Authority of India is also compulsory for drawing Groundwater.

(# We conduct Special Sessions on Groundwater in our Trainings).

SMC Raids on Packaged Drinking Water Plants Operating in Unhygienic Conditions

SMC Raids on Packaged Drinking Water Plants Operating in Unhygienic Conditions

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Image Courtesy: mentioned in article of Times of India dated on 18th May 2017,  the health department of Surat Municipal Corporation raids on illegal Packaged Drinking Water plants.It is found that,Most of the Packaged Drinking Water plants in Bhathena, Limbayat, Udhna and Varachha are operating in unhygienic conditions.

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Please read Original article

SMC raided on one such water plant in Khodiyar Nagar and several aedes mosquito breeding spots that transmit dengue fever were found in this plant. SMC ordered immediate closure notice to plant with a fine of Rs. 10000/-

SMC officer stated that,they had closed 15 Packaged Drinking Water Plants on the spot and registered 52 complaints against such plants under Food Safety and Standards Act, 2006.

SMC has developed an action plan against such illegal Packaged Drinking Water Plant.

  • It regularly monitors the plants.
  • If it is found that, Water plant is not following rules then administrative charges will be applied to the plant.
  • Water samples will be tested on regular basis and if any water plant is found to be selling contaminated water then license of such plant will be.
  • If the water plant is operating under unhygienic conditions then immediate closure notice will be send to the plant.

# Are you looking for a water testing service?

Please check this link for more details:


KSRTC Reintroducing Free Packaged Drinking Water on A Premium Service



4KSRTC has launched a slew of schemes with an aim of providing more comfort to passengers which includes free water bottles, newspapers as well as a fast tag system that will cut delays at toll booths. The amenity of distributing free Drinking Mineral Water bottles had been stopped in February due to high costs of bottle procurement and wastage but on the public demand, KSRTC has decided to bring back Packaged Drinking Water bottles on premium services.

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KSRTC is also planning to set up Reverse Osmosis (RO) water plants at all its major bus stations across the city which will provide purified 1 litre of water at Rs. 1.

See The Original Article

(The Hindu Article says that) Speaking about the new passenger amenities, KSRTC officials said that, they have goal of free distribution of mineral water bottles to around 29,000 passengers in 626 premium services daily which will result into procuring 1 crore bottles a year at a rate of Rs. 4.3 per bottle.

  • Are You Interested to Setup Your Own Mineral Water Plant?

                 1. Attend Our Live Training on Packaged Drinking Water

                 2. To Buy Our Home Study Training Course