Due to the shortage of Drinking Water, lowering groundwater levels, high water pollution and growing cautiousness for health, the demand for purified drinking water has increased in India. With this growing demand for purified Drinking Water, bottled water and water purifier business has become the most lucrative businesses in the country. As per the latest estimates, the water purifier market is increasing at 15-20% annually.
So, many new players are entering into this water business. Havells India is also coming with the wide range of water purifiers. Narendra Choudhary, Executive VP, Havells India said that, they are entering into growing water purifier market with premium range and expects Rs 100 crore business in 2018-19. These water purifiers maintain the pH balance in water and have natural mineral fortification capability.
Further he added that, this market is an extremely under penetrated with only 1 per cent of the country covered and water purifier is much needed product in India. Currently, the water purifier industry in the organized sector is around Rs 4,500 crore. This market is expected to double in the next four years.