‘Divya Jal’ Packaged Drinking Water by Patanjali

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Baba Ramdev all set to launch his Packaged Drinking Water ‘Divya Jal’ in this Diwali. Ramdev’s spokesperson, S.K. Tijarawala said that, the Divya Jal will be available all over the India in the next three to six months;the sales target for 2018-19 is Rs. 1,000 crore. He further added that, Patanjali may give third-party contract to bottling companies and joint ventures, and will also try to rejuvenate the stressed water plants in future.

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According to research firm Euromonitor International, the total revenue of Packaged Drinking Water in India is Rs. 7,040 crore in 2016 and is expected to reach Rs. 15,080 crore in 2021. Bisleri is leading in this industry with an estimate of 24% value share.

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As per the FSSAI, In June 2016, there were around 5,842 registered water packaging units, of which only 1,495 units were running legally. On 23rd June 2016, FSSAI had made it compulsory to every bottling unit to get a clearance from the regulator.

If you also want to know about required Licenses for the Packaged Drinking Water Plant, then Please Check…

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