Coca-Cola is Coming with the Water Brand Glacéau Smartwater in India

Image Courtesy: www.israel21c.org
Image Courtesy: www.israel21c.org

Nowadays, different types of Packaged Drinking Water are entering in the Indian market. Coca-Cola India Pvt. Ltd, the local unit of American beverages maker Coca-Cola Co., is coming with its global enhanced water brand Glacéau Smartwater in India.

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Mr. T. Krishnakumar, president (India and south-west Asia), Coca-Cola said that, they are bringing Glacéau Smartwater to India by 15 December. Glacéau Smartwater is one of the popular water brands in US and is sold as a premium product globally. It is vapour-distilled water with electrolytes added for taste.

There are 5,842 registered water packaging units in the India. Bisleri International Pvt. Ltd., is leading the Packaged Drinking Water market with an estimated 24% value share. The Packaged Drinking Water Market is reaching the new heights in India. As per the research firm Euromonitor International, the revenue of the packaged drinking water market in India is Rs. 7,040 crore in 2016 and will to reach Rs. 15,080 crore in 2021. So, looking at the bright future, many international water brands coming are trying to launch their water products in Indian Market.

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