With the increase in the population of water pollution, the demand ofPackaged Drinking Water has increased exponentially. Packaged Drinking Bottles and cans have become part of our day-to-day life. Many households are purchasing Packaged Drinking Water every day and similarly, the no. of travelers are buying water bottles are very high.
But, you might have wonder that how the price of the water packs, one liter water bottle of any brand costs Rs. 20 (quoted as packed mineral water) and a 20 liter of can of water also cost the same.
Here are The Reasons Behind This…
There is a bit science behind this, as it is believed that the one liter of Drinking Water Bottles is filtering as well as adding extra minerals and vitamins. It is very costly process.Whereas, the companies that supply 20 liters of cans are not doing process of mineralization. They are supplying only filtered water. There is big difference in the quality of the water of bottle and cans.
One more reason is that, the cans are made in Local area while most of the branded mineral bottle companies belong to abroad, so water bottle price includes taxes, manufacturing, maintaining and transportation charges. Cans do not have this charges.
There are some standards for Packaged Drinking Water under sub-regulations 2.10.7 and 2.10.8 of Food Safety and Standards (Food Products and Food Additives) Regulations, 2011 respectively and these standards are compulsory for manufacturers of Packaged Water. The certification of Bureau of Indian Standards (BIS) is mandatory for Packaged Drinking Water.
The FSSAI noticed the cases of sale of water by plants running without license and therefore, FSSAI has been checking the standards on the regular basis with the help of Food Safety Commissioners of States/UTs and directing them to take stringent action against them.The officials of Food Safety Departments of the respective States/UTsare regularly monitoring the packaged water to check whether they meet the requirement of standards and the rules and the regulations under Food Safety and Standards Act, 2006.
In case, if any packaged water not complying with the standards then strict action will be taken under the provisions of Chapter IX of the Food Safety and Standards Act, 2006. There are many complaints received regarding the quality of BIS Standard marked Packaged Natural Mineral water and Packaged Drinking Water as per IS 13428 and IS 14543 respectively and also about the misuse of Standard Mark on Packaged Drinking Water/Packaged Natural Mineral water by manufacturers without having valid BIS License. Depending on the result of the investigation the action will be taken by the concerned officers and cases will be filed in the concerned court of law.
Would you like to know about required licenses and documents for water plant, then please attend our training session on “Idea to Actualization of a Packaged Drinking Water Plant”
The Legal Metrology departments of various states have started taking action against the food business operators (FBOs) who are charging packaged drinking water more the denoted MRP (maximum retail price) and for other violations like labeling too. Central ministry has already sent notification regarding these issues to all the states.
According to the officials of Legal Metrology Department, they have received many complaints through the FSSAI app from municipal food safety officers and they have initiated the process of taking strict action against such FBOs.
Many states like, Maharashtra, Gujarat and Rajasthan started cracking down on erring FBOs from last December. Gujarat state have also organized seminar for the FBOs to spread awareness on updated law.
Is Electrically Operated Vehicles the future transport system ?
It all started with a customer’s requirement first
One of our customers from Africa first posted this need of using (probably) a Battery operated vehicle for transportation of his Packaged drinking Water or Bottled Water. The main reasons why he was opting for this were :-
The Fuel costs in his country were very high
Electric operated vehicles will pollute the least , so he could grab some subsidy or taxation kind of benefits from his government.
We started digging deep here in India and found out from portals like the India Mart that , there were some players here . If you want to know a little more ,please refer to this article from wikipedia ,
But surely , it’s going to be a major step forward if you implement this for your Packaged Drinking Water Plant. As we know very well, that this industry is very cost sensitive , there are only two ways you can beat others :-
Using Electric Vehicles will be surely a major cost cutting norm. The companies have already started branding campaigns for this. Look at this news :-
Very recently, officials from the Puducherry Food Safely department raided shops on the new bus stand at Puducherry and randomly collected some samples. Here’s a news from the Hindu :-
The team, led by I. Dhanaraju, Food Safety Officer, raided 10 shops in the new bus stand and seized five bubble top water cans, 30 bottles of packaged drinking water, and 300 packets of packaged water for analysis and examination on instructions from the Commissioner of Food Safety and Drug Administration. The raids were conducted by the authorities to check the quality and genuineness of branded water being sold for public consumption in the bus stand.
Now, these samples will be sent to the lab for checking genuineness of the Water. What will be checked? If it’s packaged drinking water bottles, pouches, it has to be ISI licensed, so ,expected from that is the declared desired parameters. Maybe, the source too. All the labels carry the date of packing, so even they will be checked for duplicacy as well.
Recently I had been to Kerala State tour & found out that so far this was the best Indian State ( I have not yet visited the Far East states). The natural beauty , serenity , the quiet yet educated people , their food habits ( the state restaurants serve veg food & beef in same premises). The people , even if the disagree , won’t raise their voices & will keep the talks absolutely issue based. But the most impressive out of all these was the Cleanliness seen overall. The less amount of Plastic and industries was the highly rated observation. Truly we thought that the name is correct : God’s Own Country !
But what about drinking water ?
As a tourist , we used to order & buy Packaged Drinking Water Bottles everywhere. But never observed any issues in that , till very recently I came across an article , a lengthy one , which talked about Food contamination in Keral in quite a depth. Though it has expressed concerns over the Food quality in general , but has spoken more about Packaged Drinking Water :-
Even packaged drinking water available in the market is contaminated. Lab tests of samples taken from drinking water bottles of prominent brands in the state recently were found to have e-coli. The presence was as high as 40 CFU in 100 ml of water which also indicated faecal contamination.
Kerala State Pollution Control Board had also found the presence of coli-form bacteria in samples collected from drinking water bottles of prominent brands.
It further raises concern over the availability of approved NABL Testing labs. Without such labs , how can be the foods be safe for intake ?
Since long now, this packaged drinking water and other beverages MRP issue is going from here to there. But still, there’s a development. And government seems to be keeping paswan’s word of uniform MRP all over. At least Maharashtra seems to have begun with this.
According to a news in Hindustan Times, Controller, LMO, Amitabh Gupta told HT on Wednesday that they have instructed AHAR, the association of hotels and Restaurants in Maharashtra, that they can’t charge extra over and above the MRP to the consumers. As usual, the AHAR doesn’t object for charging uniform and same MRP while selling full Bottle, but strictly reserve the right to charge above for the “Opened Up” sales. This doesn’t much apply to packaged drinking water, but will be taken into consideration while selling packaged drinking water bottles to customers in Hotel rooms and lodgings.
Is VAT charged above the MRP?
Mr Shetty, from AHAR looks like talking sense when he says that in Mumbai, the VAT is above the MRP, and it’s to the tune of 43 % in case of five star hotels. We’re trying to look into this through our channels, but frankly, if you really have a look at the pricing of packaged drinking water bottle, the MRP is far away from the actual selling cost at which a water producer sells the bottle to a whole seller. And believe me, they sell to hotels and Restaurants at wholesale pricing. If you’re keen to look at the pricing of packaged drinking water, have a look here
So, why still higher greed?
In a legitimate way, I think Mr Gupta has a right suggestion. He recommends charging service charges separately in the bill, and not to load the profit in the bottle pricing in a percentage format. But this is against a fundamental issue a human being deals with. That is…. “Up-to what, and where to stop”
Are the merchants enough sensitive towards this aspect of real merchandise? Wait and watch. At least history doesn’t agree to this. And things sometimes (mostly) need to be forcefully implemented.
Recent Blast claimed at least 15 lives in Tamilnadu
Vetrivel Explosives Private Limited , a factory in T Murungapatti, near Thuraiyur, 84 km from Tiruchy, Tamilnadu where , the incidence took place was said to be discharging Polluted Water in the surrounding areas. The company is operational from last 15 years, but from last 5 years local activists were demanding closure of the unit.
There are complaints that not enough care is taken towards the workmen & surrounding area health & safety. Groundwater is extracted in this area as it is the only source. But it was contaminated due to untreated water being taken out of the factory. It contains heavy nitrate , this may be the major groundwater contaminant.
Lessons for setting up a Packaged Drinking Water Plant
Already the Pollution Control Boards have strict rules in place while setting up plants, but this should be more closely addresses , because if your water , the groundwater , which is the major source , gets poor quality water like this, you can hardly survive in business.
Consumer affair Minister Mr Ramvilas Paswan declared a mission kind of thing (at least he showed it) against differential pricing been observed , especially in the Packaged Drinking Water. You can read this post for details. So , there was a great confusion over this issue in all the F & B industry as such. Most disturbed were the Hotel & Restaurant owners and Malls , who do sell Packaged Drinking Water at a higher price (Rs.40/- per litre in some cases). Some time after it was made clear that the Hotels can sell at higher price , if the drinks are served at the table, that is after the bottle seal is opened. Read this article
Now one more development …
Now, there seems to be an other development in this (or another confusion ?). According to this article , Govt seems to control the differential pricing within the state. It says that if someone observes two different prices for the same bottle of Packaged Drinking Water , the one with the lower price shall be considered as the Correct MRP. This seems to be an action against the Malls more in particular , where Packaged Drinking Water Producers were giving differentely printed labeled bottles to them. Does it mean this ? probably yes. But still hotels will keep on enjoying higher rates.
Currently, in India, the packaged drinking water attracts VAT value added tax. Different states have different rates for the VAT. But very recently, the govt of India is strongly holding campaigns for implementation of the uniform GST and it’s almost certain that the GST will be fully operational from 2017 April. Packaged drinking water won’t be an exception it seems.
Some states have some concerns though
States like Tamilnadu does have serious concern on this issue. Tamilnadu alone has 1400 units of packaged drinking water. Currently the state government has exempted the packaged drinking water from VAT. In future too, they are looking for an exemption from the GST as packaged drinking water being a daily necessity. The packaged drinking water manufactures association claims that almost 80 % of the consumers are householders.
If there’s a GST applicable on water, it will be obviously a burden to the already very very competitive industry, hence it has to be passed on to the ultimate consumers. Can they afford the price? This is the debate point the association is putting forward. Read this article to read their full demands.
Reality is different
But in reality, if you see, does the manufacturer issue any bill, where VAT is not exempted? Because if a bill is issued, it will attract VAT and a common man won’t be ready to pay that. But a sad thing here is that these retailers, who ultimately sell the packaged drinking water to people, raise the prices with their will, as per the situation and do malpractice. What about that? We’ve even heard that majority of the packaged drinking water business happens in “Black” currency only.
Will GST bring a full stop to this? No idea, but it’s certainly a good step forward. And what’s the problem if a human being, becomes a tax payer? More tax payers is more stronger nation.
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