Are you suffering due to demonitisation ?
As the rest of the industry , Packaged drinking water is no different. It is also suffering very badly.(we too suffered somewhat, frankly !) Recently , we paid a visit to some nearby Packaged Drinking Water Plants, many of them were running very much under capacity and some of them were literally closed operations. Reasons ?
Winter , December , a temporary setback. Let’s assume that these plants are closed due to the seasonal behavior of the business. But do people stop drinking pure water ? No. Then probably you need to rectify your marketing mix. You might be only focusing on the “take away” market. But there are many other ways. Want to learn these quick ? Recently we conducted an Onlie Marketing Session for Offline businessmen & mentors for an agency which helps entrepreneurs to get Loans & mentor support at Pune. Just download a Free Training on how you can find out your exact niche & start selling online.
Demonitization , is the second reason. Packaged Drinking Water or Mineral Water is sold majority in Cash.It is also consumed in cash by the User. There is a heavy drop due to unavailability of Cash in the market. Have people become frugal ? yes, temporarily. But they have not become No-Health-Conscious at all. What to do in such a case ?
Here are 5 Ways you can conquer this situation
Accept the Change, believe in change !
Nothing remains the same, so here is a change. And believe in that. With every new change, the old demolishes , but offers tremendous new set of opportunities. Believe in this , take it positively !Make Changes in your Offerings. Start accepting digital payments, paying digitally. Use Paytm or anything else. It’s very very easy. You will need to adapt yourself to the situation & also educate your team mates , customers , distributors , the delivery boys , the loaders , drivers etc. to go more & more Online. Activate your Debit cards , Internet Banking. Start giving-accepting cheque payments wherever possible; internet banking , wherever possible.
You can outsmart the old players very fast
There may be established players in the market where you are selling. And traditionally , it is always difficult to beat them with the old , so called “proven” ways. But now, this can be your opportunity. Act above them, score over them, learn quickOnline Techniques to outsmart them. Who knows; you can be another Uber Story of Packaged Drinking Water ?
Being “White” is feeling more proud , right ?
As you know, the national anthem is going to be played in every cinema theatre now. There is a lot of gossip over this, but the intention of the govt. is very right behind that :- National pride to feel to be an Indian. Same feeling you will express when you change from the “Black” business into a “White” one. Every time. Now start accepting Digital Payments & feel proud.
Create an energetic atmosphere all round your organization !
The POS alias Point of Sale is the first point where you either escalate your business or drop down. The POS is usually a Grocery Shop , or a Railway Station Booth or it can be a Hospital. You will need to create an atmosphere here , to encourage these people to accept Payments through PaytM or any mobile wallet of their choice. There are many ways , but the willingness to do it is the most important thing. Spot the “Right” guys n gals in your company (who are optimistic, assertive, positive), hand pick them & inspire them further to inspire others. These are influencers. Let them spread all positive news around in your organization. Subscribe to a service called “Better India“. They also have whatsapp channel. Subscribe to that & encourage others too.
Run POS Campaigns
You can create small teams with your Influencer who will educate your distributors , Shops , Point of Sale (POS) stations. Let them go creative in every way. Simple visits to shops , creative Road Shows , Competitions amongst them, almost every possible way will help them go digital.
Finally , accepting Digital is not just for a “Compulsion” ; but it is for YOU , for ME , fo ALL. Else, what’s nation ? It’s You + Me+ All ….right ?